Customer Writeup: Hänel Storage System Finds Direct Mail Success!

Introduction:

At Postcard Services we love customer success stories. As 2013 begins, we thought it would be very useful for all of our current and future direct mail customers, big and small, to get a first hand glimpse into some successful businesses and their notable direct mail marketing tactics.

In the past couple months, we put out a request to our customer base asking 5 simple questions. The responses that came back were both informative and instructional. We will be sharing this information with you through our blogs and social channels in the hope that these successful marketing stories will be an inspiration.

For this week’s Customer Writeup we interviewed David Schneider, Marketing Manager at Hänel Storage Systems, a manufacturer of automated vertical storage and retrieval systems.

Tell Us About Your Business:

“Hänel Storage Systems manufactures automated vertical storage and retrieval systems, used in a wide variety of industries from healthcare to manufacturing. Our systems store vertically to save floor space for our customers, allowing them to carry more inventory or expand operations without new construction.” says David. “Automation provides benefits of increased productivity and inventory accuracy. Hänel systems also boost safety for operators and security for valuable inventory.”

“Hänel began producing systems in 1957, and is the oldest manufacturer in continuous operation in the U.S. Complete product information for Hänel Storage Systems can be found at www.hanel.us.”

Describe Your Customers:

“Hänel’s customer base is very diverse because we serve a variety of industries and applications.” says David. “Our roots are in office filing, which has grown to include office supplies and equipment as companies strive to go paperless. Corporate offices, government offices, municipal offices and commercial operations such as hospitals and hotels all use Hänel for their filing needs.”

“As the benefits of automation and vertical storage grew, so did our customer base. Hänel grew into manufacturing and assembly facilities, electronics industries, hospitals, automobile manufacturers and dealers, aerospace and airline manufacturing and repair and retail distribution.”

What Does Your Company Stand For & Believe In:

“Hänel was founded on innovative solutions and quality products. We pride ourselves on producing the highest quality vertical carousels and vertical lift modules that provide years of trouble free operation.” David states. “We offer a range of accessories and inventory management solutions that is unmatched in the industry, allowing us to better serve our customers needs even as they change over time. Hänel is known for stability and outstanding service and support, building relationships with our customers to ensure top performance and reliability.” says David

“Hänel is known for stability and outstanding service and support, building relationships with our customers to ensure top performance and reliability.”

How Do You Use Postcard Services To Help With Your Marketing?

“We use Postcard Services to help us target potential customers directly. Unlike a web search or print advertisement, a postcard is targeted and personalized. It conveys our desire to get to know the customer personally, and that we have a keen interest in earning their business.” says David.

“We use postcards as invitations to timely events such as trade shows or an open house, and as announcements for things like new Channel Partners or new product introductions. Postcards are also an excellent way to keep in touch with existing customers, asking for feedback or keeping them in the loop.”

“Postcards are also an excellent way to keep in touch with existing customers, asking for feedback or keeping them in the loop.”

What Was Your Most Successful Campaign?

“A well-known U.S. auto manufacturer asked its largest dealers in the U.S. to upgrade their dealership facilities as part of campaign to enhance the image of the manufacturer. Their desire was to upgrade and enhance the buying experience to better compete with an expanding luxury market.” says David.

“A postcard mailer was sent to all of these dealerships to let them know that they could free up significant space within their existing facility with Hänel products. Within a few days, we had received several calls and e-mail inquiries requesting site visits from a salesperson. This immediate response was outstanding and proved the power of the postcard format as something that is eye-catching and perfect for a quick response.”

“This immediate response was outstanding and proved the power of the postcard format as something that is eye-catching and perfect for a quick response.”

For more information:

To find out more about Hänel Storage Systems connect with them online at:

Website: www.hanel.us

Linked In: www.linkedin.com/company/hanel-storage-systems

Twitter: twitter.com/Hanel_Storage

YouTube: youtube.com/user/HanelStorageSystems

Do You Want To Be The Next Client Writeup?:

Would you like us to include your business in one of our weekly Customer Writeups? These blog posts can help promote your business to our large customer base and through our social media channels. If you would like to participate and are a customer of Postcard Services, Direct Mail Manager or RealtyPostcard.com just click the link below to fill out the form:

http://postcardservices.com/customerwriteup.asp

 


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