One of the biggest reasons many people avoid adding mailers into their marketing plans is because of the work that may be involved. Considering how long your to-do list is, adding more to it is likely the last thing on your mind. Luckily, platforms that allow you to send postcards and letters based on customer actions can be essential in delivering all the benefits of direct mail without increasing your workload. More benefits that come with relying on direct mail platforms that allow you to perform event-based direct mail campaigns are that:
Event-Based Direct Mail Campaigns Allow You to Get Creative With Your Outreach
One of the goals most marketers have is to provide their audience with the right message at the right time. But still, many are still unaware of just how effective event-based mailing campaigns can be when it comes to accomplishing that goal. With event-based direct mail campaigns, you can reach your customers at some of the most important points in the buying journey. Let’s say for example that you’re an online retailer.
One example of how event-based direct mail campaigns could drive sales is by re-engaging customers that haven’t purchased from you in several months or so with a postcard offering a 10% discount on their next order. Another idea is to use postcards to simply thank your customers for interest in your business. Whether it’s for signing up for a mailing list, or actually making a purchase, getting creative with the way you thank your audience can pay immense dividends. By relying on a direct mail automation platform that works with your additional marketing assets, sending mail based on events like registration is a breeze.
They Allow You To Make The Most of Your Customer Data
The data you collect from your customers is one of the biggest assets you have. How you decide to use it is everything. That’s why you benefit from using that data to help guide your marketing strategy. Things like the products your customers order, their birthdays, and other life events are a great opportunity to leverage your data and get responses from your marketing efforts.
Here are some examples of how that could work out for you:
- You send a postcard congratulating new movers on the purchase of their new home, offering a flat rate off home services you offer for your home repair or landscaping business.
- 6 months before the birthdates of your target audience, you send postcards wishing them a happy “half-birthday” as a way to grab the attention of lapsed customers to get them to order from your store again.
- You can use your customer data to increase customer retention among your most important clientele to send out postcards encouraging them to renew subscriptions before they expire.
The possibilities are endless when it comes to the ways direct mail automation platforms can use event-based triggers to help you maximize your data. Bring your data to Direct Mail Manager today to begin constructing your direct mail campaign.
Automated Event Based Direct Mail Campaigns Allow You to Save Time
What most people envision when thinking about what goes into constructing effective direct mail campaigns is likely the tedious process of building mailing lists, designing mailers and finally getting them mailed out. If you’re unfamiliar with how direct mail automation platforms work, you’ll likely be blown away at how much of the heavy lifting they do.
After designing your postcard, which Direct Mail Manager can help you with, all you have to do is name it prior to saving it with your campaign. Making matters even better is the fact that Direct Mail Manager tracks the results of your campaigns.
They Make Your Outreach More Personalized
One of the biggest challenges marketers face is figuring out how to make their marketing outreach more personal. By relying on event-based direct mail campaigns, you can provide your audience with timely, relevant messaging that they’re likely to find more useful than the generic content they may be receiving from your competition.
Think about it this way, brands probably email you all the time, but when was the last time you received a postcard from one in the mail? If it’s been a while, getting one would likely make you feel as though they took the time to think of you personally. Additionally, receiving a postcard from a business provides recipients with the opportunity to read the message on their own time as opposed to other types of advertising.
Start Running Event-Based Direct Mail Campaigns With Direct Mail Manager Today!
Getting started with sending event-based postcards and letters to your target audience is easier than you think. If you’re ready to make direct mail automation a focal point of your marketing strategy, you can set up a free account with Direct Mail Manager today. We’re more than happy to answer any of the questions you may have about the benefits of direct mail campaigns, along with how you can integrate Direct Mail Manager into your marketing strategy.
