DMM

Direct Mail Manager Integrations and Features Real Estate Agents Can Use to Increase Sales

As a realtor, the idea of not knowing when or where your next sale is coming from is daunting. Fortunately, there are more resources capable of helping real estate agents earn more sales than you might realize. And a Direct Mail Manager membership gives you access to several proven solutions for earning more new clientele. Here’s a few ways Direct Mail Manager’s integrations and capabilities can help you earn more real estate clientele:

Real Estate Agents Can Segment Audiences Using Direct Mail Manager’s API Docs Or with CRM Integrations

You can’t overstate the importance of segmentation within your marketing outreach. Taking a “one-size fits all” approach takes away from the personalization many recipients expect within marketing materials nowadays. Using Direct Mail Manager’s API enables you to create segments using your customer data based on criteria like location, price ranges, purchase dates and more. As an added bonus, Direct Mail Manager also enables you to personalize your mailing campaigns using any of the first party data you have stored.

 

Everything you need to know to begin using Direct Mail Manager’s API can be found here. If you need assistance getting setup with Direct Mail Manager’s API docs, an integration specialist can help you get set up at your earliest convenience by reaching out to [email protected]. Another method for creating segments and custom fields for your automated mailing campaigns is by creating a spreadsheet in excel with the segments and custom fields you’d like to use in your campaigns and uploading it. If you’re working with limited technical expertise, you find this method easier.

Use Zapier and Zaps to Execute Mailing Campaigns

Another solution for bridging the gap between Direct Mail Manager and your CRM is Zapier. Using Zapier enables you to automatically send postcards whenever a specific action has been taken. And thanks to Zapier’s new co-pilot solution, you can implement your campaign within minutes. This enables you to ensure that your outreach is being conducted without having to neglect your regular responsibilities.

 

The first thing you’ll do after logging into Zapier is select the “Create a Zap” option. Then you can enter the trigger event that results in your postcard being sent. Think about your trigger events as situations where you believe sending a postcard could lead a recipient towards making a next step towards buying or selling a home. Part of the beauty of Zapier is the fact that it allows users to set up and save numerous different Zaps so you can automatically send postcards to different audiences based on all sorts of different actions that can be taken.

How to Maximize Direct Mail Manager’s Google Street View Integration

One of Direct Mail Manager’s most innovative integrations enables recipients to include Google Street View Images within mailing campaigns. That’s because it helps deliver increased levels of personalization and authenticity to your marketing materials. Here’s how:

 

  • Realtors Can Use Google Street View to Showcase Realtime Images of Homes on the Market:

 

Most people generally only buy from those that have taken the time to earn their trust. And one of the most effective ways to win the trust of a skeptical lead is through the mailbox. Providing your audience with real-time images of newly available homes on the market helps you build authority as the go-to realtor within a specific area. Additionally, providing images of available homes enables you to help recipients envision themselves living in these homes eventually.

 

  • Combine Google Street View With Variable Data Printing to Showcase Homes Available in Specific Locations:

 

Direct Mail Manager’s variable data printing capabilities enable recipients to add heightened levels of personalization to your marketing campaigns. Suppose that you’re hoping to inform audiences about new inventory available within their zip code. In this case, you could combine Direct Mail Manager’s segmentation and variable data printing capabilities with the Google Street View integration to inform recipients in that zip code about nearby inventory.

 

  • Use Google Street View to Eliminate the Need for Stock Photos:

 

It’s hard to stand out to your recipients with images from a stock website. But including the homes that people can see for themselves could have the exact opposite effect. And once you’ve captured recipients’ attention by including real-time images of homes, you can simplify the follow-up process by including a QR code or campaign-specific URL on your postcards. 

Design Your Postcards Using Direct Mail Manager’s Design Tool

Often, design is one of the biggest hurdles preventing realtors from tapping into the power of direct mail. DirectMail Manager helps realtors in need of design bring the vision they have for their  postcards to life with an online design tool. This online design tool available to all Direct Mail Manager users enables you to design postcards that include Google Street View images, QR codes and more within the matter of minutes. And if your design is a winner, you’ll be able to save it to your account to use it for future campaigns.

And if you’re in need of some inspiration, you can use Direct Mail Manager’s library of direct mail templates to gather ideas. The right design combined with personalization could be just what it takes to earn more new clientele. That’s especially the case when your competitors are failing to conduct campaigns that offer the same level of personalization. Your dream clients are out there, and Direct Mail Manager provides resources that make connecting with them simple.

Begin Leveraging Direct Mail Manager’s Integrations By Becoming a Member Today!

A well executed postcard marketing campaign can have an undeniable impact on your ability to earn new clientele. And you can begin conducting highly personalized mailing campaigns that resonate with your audience today. To begin sending real estate postcards that deliver the results you need, sign up for a free or pro direct mail manager account today. Your account immediately provides you with access to all of the integrations capable of making your campaigns stand head and shoulders above competitors. If you need help getting started on your mailing campaign, a mailing specialist can answer any of your questions during a brief demo.