5 Ways Direct Mail Automation Helps Retailers Close The Year Successfully

At this point in the year retailers everywhere are seeking methods that are capable of helping them increase holiday sales. When it comes to resources that have the ability to boost your holiday sales, direct mail automation is right at the top of the list. However, if you’re unfamiliar with the ins and out of direct mail marketing, you may be skeptical regarding its ability to drive more sales. The reality is that there are a variety of reasons why you can rely on direct mail to boost sales. Continue reading below to gather the insights you need.

By Providing Recipients With More Personalized Messaging

Nowadays, your audience expects personalized messaging when they receive marketing from brands. As you can imagine, addressing each postcard would be time consuming and impractical. That’s where direct mail automation enters the picture. You can integrate Direct Mail Manager with the current marketing platforms you already use, like Zapier, Salesforce and more. This allows you to seamlessly leverage the first party data you collect in your mailers.


While your competitors are busy mailing generic marketing materials, Direct Mail Manager’s variable data printing capabilities allow your mailers to stand out. To get an idea of just how important personalization is in your marketing efforts, imagine checking your mailbox and receiving mailers from two brands. One mailer provides you with generic phrasing like, “dear recipient,” while another addresses you by name. It’s fair to assume that the latter would catch your attention before the generic mailer. That touch of personalization could be pivotal in getting recipients to remain loyal to your brand.

You Can Use Direct Mail Automation to Combine Online and Offline Marketing Strategies

One of the biggest mistakes you could make when planning your marketing for the rest of the year is assuming that your audience only lives in one channel. Don’t underestimate the power of an omnichannel marketing strategy. By allowing your offline audience to consume the same content that your social media followers enjoy, you could be strengthening your connection with those recipients. Some pointers for leveraging your online content in direct mailers include:


  • Sharing Ratings and Reviews

    If your customers have positive things to say about your brand or product, placing them in your mailers checks multiple boxes. Doing so helps establish trust since customers are more likely to believe other customers than other brands. Customer reviews are also capable of helping recipients envision themselves with your brand or product, which could be crucial in helping to win over skeptical recipients.


  • Showing Off Photos of Users With Your Brand or Product

    Ratings and reviews is just one example of how you can develop an omnichannel marketing strategy with direct mail, while using it to build trust. Another way you can accomplish these goals is by including photos of other customers happily using your product. Allowing recipients to see other customers enjoying your brand or products could make it easier to see themselves using them in the future.


  • Including a QR Code and Tracking Landing Page

    Featuring a QR code in your mailer doesn’t just make it more engaging. If the landing page users arrive on after scanning the code includes similar details and information as your mailer, it can boost brand reinforcement. And if the content in your landing page is strong enough it may lead to recipients saving your mailer and revisiting it, or sharing it with a friend!


Direct Mail Automation Saves Time

As the year winds down, your responsibilities may be starting to pile up. Time is of the essence, but you have to make sure all of your marketing strategy is firing on all cylinders. Luckily for busy marketers, direct mail automation is capable of delivering results without wasting your valuable time. Let’s say for instance that you want to extend a sale to a segment of your customers that hasn’t purchased from your brand in the past 90 days.


You can use Direct Mail Manager to automatically send postcards with a special offer to every customer that passes the 90 day threshold without making a purchase. You could also use triggered sends to thank customers for purchasing or just to wish them a happy holiday. The fact that Direct Mail Manager makes automating campaigns so simple allows you to reap the benefits of direct mail without having to worry about neglecting any of your other responsibilities.

You Can Lower Your Customer Acquisition Costs with Direct Mail Automation

Overspending on customer acquisition is one of the biggest mistakes you could make. Tracking your customer acquisition costs allows you to determine how you should be spending your marketing dollars. If you’re unsure of how to calculate your customer acquisition costs, the formula is simple. 


  • Amount of money Spent on Marketing/ Number of New Customers Earned=Customer Acquisition Costs


Lowering your customer acquisition costs is a must for achieving your profit goals. Considering the affordability of direct mail, along with its ability to convert leads, a direct mail automation solution is essential to reducing your customer acquisition costs. Another tip for leveraging direct mail to improve your bottom line is not to neglect your current customers. Spending too much time chasing new customers could result in churning through your loyal customers who are eager to hear from you. 

Begin Your Direct Mail Automation Journey Today With Direct Mail Manager!

If you’re new to the world of direct mail, you can rely on Direct Mail Manager to help you achieve the results you’re after. Our friendly, professional staff of direct mail experts is capable of answering any questions you might have about getting started. You can begin mailing today by signing up for a free Direct Mail Manager plan and uploading your first list. If you need assistance with getting your first campaign underway, schedule a free demo to get your questions answered by the experts. Don’t miss out on a golden opportunity to get your brand’s message in front of your audience this holiday season. Start mailing with Direct Mail Manager by signing up today!