Mailing campaigns are capable of having a bigger impact on your marketing strategy than you might think. That’s especially the case when you’re automating your mailing campaigns. Integrating automated direct mail campaigns into your HVAC marketing strategy has the potential to take your efforts to new heights. Some insights regarding how automated direct mail campaigns can help improve your marketing results include:
Using Automated Direct Mail Makes Enables You to Send HVAC Marketing Postcards Based On a Variety of Actions
Timing is everything when it comes to properly executing a campaign. But connecting with all of the members of your audience when it matters most might seem impractical. That’s especially the case considering how busy you are managing other aspects of your business. Here are a few examples of how Direct Mail Manager’s ability to automatically trigger postcards to be sent strengthens your connection with your audience:
- Inactivity:
Suppose you’ve got customers that have had service requests fulfilled a few winters ago that haven’t contacted you in a while. On one hand, while this may speak to the excellent work of your service team, it’s possible that they’ve had other service needs fulfilled by competitors. By implementing mailing campaigns that send postcards to past clients once they’ve reached a 12-month threshold of not reaching out, you may be able to reduce customer churn.
- Special Occasions:
Let’s say for instance that you’re celebrating your five-year anniversary of operations. In this case, sending postcards offering a special discount commemorating the occasion on an annual basis could be a great way to maintain engagement among your audience. The same can be said for sending birthday or holiday postcards.
- Satisfaction Surveys:
Imagine that you’ve just sent out your most experienced service team to fix a furnace for a new client. If they do a stellar job, that happy customer is likely to be willing to share what a great job your team did in the form of a satisfaction survey. By automatically sending postcards asking customers to rate their experience with your HVAC company, you could stack up dozens of great reviews you can repurpose in other marketing materials.
You Can Use Automated Direct Mail to Strengthen Your OmniChannel Marketing Efforts
Don’t make the mistake of placing all your eggs in one basket. Your audience doesn’t receive marketing messaging from just one channel. That’s why beating out your competition involves leveraging multiple channels at a time. That’s a concept known as omnichannel marketing. And this is a great way to bridge the gap between audiences that receive marketing messages online and those who receive them offline.
That’s because you can use offline channels like the mailbox to share the content you’ve been publishing on your social media platforms. This ensures that even members of your audience that aren’t logged into socials every day don’t miss out on the specials and promotions you’re running. Additionally, you can use postcards to directly drive recipients onto your website by including a QR code or a unique tracking URL. This also enables you to track the success of your campaign.
A Direct Mail API Makes Personalizing Your HVAC Marketing Messaging Simple
When it comes to getting results from your marketing campaigns, personalization is just as important as timing. Considering how much advertising people are faced with nowadays, personalizing your marketing materials is a must for standing out. Taking that into consideration, making sure your automated direct mail platform enables you to personalize your postcards and letters is a non-negotiable for making the most out of your campaigns. Direct Mail Manager makes the process of leveraging your first party data easier than you can imagine.
Users have multiple options for using Direct Mail Manager to send personalized postcards and letters. First is using Zapier to integrate your CRM with Direct Mail Manager which enables you to use any of the data you have stored on your mailers. This includes recipients names, cities, and previous services requested just to name a few. Another option is to include a field containing the variable data you’d like to use in your mailing list spreadsheet that you upload prior to finalizing your campaign.
You Can Use Automated Direct Mail Campaigns to Answer Customer Questions
One of the benefits of direct mail campaigns is their ability to educate recipients about what differentiates your HVAC company apart from competitors. By using mailing campaigns to be proactive about answering key questions, you could earn the trust necessary to begin booking more service visits. A few suggestions on how you can use automated direct mail campaigns to answer important questions include:
- Share Reviews:
Imagine that you’ve taken the above suggestion of automatically mailing postcards inviting customers to partake in a satisfaction survey. Then, you begin compiling stellar reviews regarding your most used services. Considering how common it is for consumers to read reviews prior to making a commitment, seeing these reviews could be exactly what it takes for audiences to feel comfortable inviting you into their homes. - Offer Tips & Best Practices for General Upkeep:
Another way to build trust with potential customers is to showcase your expertise. Perhaps there are small tips and tricks that people can perform that will preserve the longevity of their HVAC systems. Sharing that insight on your postcards is a great way to show off your industry knowledge. - Showcase Awards, Certifications, and Professional Associations:
If your HVAC company has earned industry awards, you’ve earned the right to brag about yourself! So why not showcase those accolades on your postcards? If nearby competitors don’t have these accomplishments on record, this could be exactly what it takes to get the winning edge you need to earn more clients.
Make Automated Direct Mail a Mainstay of Your HVAC Marketing Efforts – Sign Up Today!
Don’t underestimate the impact an automated direct mail campaign can have on your HVAC marketing efforts. Getting started on your first campaign is easier than you think too. To get started, sign up for a Free or Pro Direct Mail Manager account today. Once you do, you can upload your first list and start sending!
