If you’re new to direct mail, you might be at a loss when it comes to deciding how to leverage it. The good news is that the possibilities are endless when it comes to the many ways you can leverage automated direct mail campaigns. If you’re in need of inspiration on how to use a direct mail automation platform like direct mail manager, you’re in luck. Below, we’ll explain a few different ways the team here at Direct Mail Manager uses the platform.

To Break Down Barriers

Direct Mail Manager primarily uses its automation abilities to send postcards to members of our mailing list. This enables prospects and other contacts to get a better idea of the impact direct mail can have in the process of winning new customers. A few ways the staff at Direct Mail Manager uses our automation platform to build trust is by including the following aspects in mind on each mailer:

• Instructions:

Direct Mail Manager is seriously capable of making sending postcards just as easy as sending an email. But people that aren’t that technically savvy may need to be convinced that using automated direct mail software is that simple. That’s why our postcards contain instructions for getting started with the platform.

• Statistics:

As experts when it comes to automated direct mailing campaigns, we know that the statistics support implementing mailing as a key fixture of your marketing efforts. But not everyone on our mailing list knows the statistics that support leveraging direct mail. That’s why our postcards include small tidbits regarding the benefits of prioritizing mailing campaigns.

• To Demonstrate Variable Data Printing Capabilities
  

  
  The capabilities of the automated direct mail platform you use to send your postcards may vary. By sending postcards containing variable data, we’re able to showcase the platform’s personalization capabilities with ease. This is essential for winning the trust of prospects that have reservations about direct mail’s ability to create connections with audiences.

Upselling With Direct Mail Manager

Giving recipients insight on the features they’re missing out on is another way our staff leverages Direct Mail Manager. Our postcards contain an offer that incentivizes users with a free account to make a paid account and begin sending. And there’s a different postcard that we send to paid level users that don’t send often on our mailing list that offers a flat rate off of their first $250+ invoice. Automated direct mail gives you the ability to easily upsell based on user behavior.

By relying on automated direct mail campaigns for upselling, you’ll be able to spend more time on more important tasks. Additionally, you can rest assured that your audience is up to date on all of the products and features they’re missing out on. As an added bonus, sending postcards for the purpose of upselling audiences provides you with a great reason to follow up with the members on your mailing list. A simple check-in to ensure that your postcard made it into the right hands could result in a conversation that results in more business.

Cross-selling With Direct Mail Manager

Another way a program like Direct Mail Manager can be leveraged is by cross-selling your products. In this case, we’d send example letters to Direct Mail Manager users who primarily rely on postcards. And similar to the example postcards we send, these letters contain important facts and statistics about the benefits of direct mail. Considering that this audience is primarily used to sending postcards, receiving these insights in the form of a letter could result in recipients figuring out new ways to incorporate letters into their marketing and communications strategy.

Don’t underestimate the impact cross-selling with automated direct mail could have on your bottom line. Keeping your audience in the loop regarding the benefits of each of your products or services could get time consuming. By relying on direct mail automation to send marketing materials regarding products or services certain members of your audience aren’t up to date on, you could frictionlessly grow your business without taking too much time away from the rest of your regular responsibilities. Taking this approach enables your prospects to easily share your postcard with someone else if they’re not interested in it, too.

Re-engaging Audiences With Direct Mail Manager:

If getting dormant customers or leads to engage with you, Direct Mail Manager can help. Getting the attention of people that mail infrequently is easier than you think thanks to the integrations Direct Mail Manager allows you to leverage. In our case, using the API docs allows us to gather list data from salesforce prior to finalizing our campaigns.

• API Docs:

If you’re confident in your technical abilities, or you have a dedicated implementation team, you may prefer to integrate your CRM data with Direct Mail Manager using our API Docs. To access the API docs, log into your DMM account and navigate to your dashboard. Then, select API docs and select the option that best suits your goal.

• Shopify:

If your goal is to maintain communication with customers or visitors to your ecommerce store, our Shopify integration makes re-engaging this audience unbelievably easy. All you have to do is log into your Shopify store, enter the DMM API Key and select the campaign you’d like to execute. Then, simply follow the prompts and you’re done.

• Zapier:

If you’ve got a smaller audience for your campaign, Zapier could be the solution you’re looking for. That’s because you can export your data from your database, enter it into a google sheet then use Zapier to implement automations that allow you to automatically send postcards based on your audience’s actions. If you’re unfamiliar with Zapier, check out this guide to help set up your first Zap.

Begin Using Direct Mail Manager For Yourself Today!

Now that you’ve got a better idea of how we leverage our direct mail automation platform, you’re probably ready to begin mailing your own audience. To get started, sign up for a Free or Pro account today. And if you’re in need of assistance regarding getting up and running, you can schedule a free demo to get your questions answered by an expert at your earliest convenience.