As the new year gets underway, home service businesses everywhere are seeking methods for increasing revenue. Don’t underestimate the impact automated direct mail campaigns could have on your ability to make this year your best yet. If you’re new to direct mail or skeptical about the results an automated mailing campaign can yield, don’t worry. Home service businesses just like yours are leveraging automated direct mail campaigns to strengthen their relationships with clients, and increase revenue.

Automated Direct Mail Campaigns Reduce Your Customer Acquisition Costs 

You don’t want to begin your year by overspending on customer acquisition costs. Spending too much on customer acquisition could prevent you from properly investing into your business later down the road. If you’re not sure about how to track your customer acquisition costs, keep this formula handy: Sales+Marketing Expenses/Number of Customers Acquired During Campaign. And considering that you can send a direct mail piece with Direct Mail Manager for as low as $0.58 per piece, you won’t find many more affordable methods for reducing your customer acquisition costs than mailing campaigns. 

And there aren’t many proven methods for reducing customer acquisition costs that are as effective and affordable as direct mail. Attributing new clientele to your mailing campaigns is simple, too. Just include a unique phone number, URL or QR code on your postcards, and you’ll be able to see how many customers your efforts resulted in once your campaign ends. These insights will make tracking your customer acquisition costs a breeze.

You Can Use Your Automated Direct Mail Campaigns to Showcase Client Feedback

These days, showcasing customer feedback within your marketing efforts is a must. After all, it’s just a matter of time before your leads will search for your reviews online. So why not beat them to the punch and showcase these reviews on your postcards? Doing so has the potential to answer important customer questions. And you’ll be able to showcase what sets your home service business apart from the pack without allowing recipients to see the high reviews of your competitors. 

The reality is that as great as your marketing is, customers would prefer to hear from other customers as opposed to the brand itself. By including customer reviews on your mailers, you’ll be able to build trust among even your most skeptical leads. The same idea goes for any professional awards or certifications your service team has earned over the yeast. Showcasing these awards/certifications on your campaigns could be exactly what it takes to put your home service company over the edge when it comes to earning new business. 

Make Scheduling Service Visits Simple With Your Direct Mail Campaigns

One of the biggest mistakes you could make within your marketing campaigns is making the follow-up process too cumbersome. If your audience can schedule a service visit with a competitor within a few moments of receiving your postcard, that could drastically increase the chances of them scheduling an appointment. By including a link on your postcard that enables recipients to book a service visit with just the click of a button could be exactly what it takes to schedule more service visits this year. And with Direct Mail Manager’s segmentation and automation capabilities you can send audiences postcards based on a variety of actions taken. 

This enables you to facilitate marketing campaigns without taking too much time away from your day-to-day activities. Direct Mail Manager’s integration with Zapier enables recipients to set up all kinds of campaigns within just the matter of minutes. For instance, how convenient would it be to be able to send a follow-up postcard to anyone who scheduled a service appointment with a small discount on their next one as an incentive to keep them from using a competitor. You could set up a zap that sends a well-designed mailer to this audience at a time of your choice within minutes. And this could be essential to reducing customer churn.

Automated Direct Mail Campaigns Enable You to Leverage First Party Data to Connect With Customers Based on Numerous Factors

One of your most valuable resources for increasing your revenue this year is your first-party data. Your first-party data is information you have stored that comes directly from your audience. This can entail the services they’ve used, when they’ve inquired about your services, and where they live just to name a few examples. Here’s how you can leverage this data in your mailing campaigns this year.

• Inquiry Date:

Suppose you’ve got leads in your database that signed up for more information about your services. But as time has passed they’ve never scheduled a service appointment. Reaching out to this audience with a discount if they schedule a service appointment by a specific date could be just what motivates them to schedule.

• Services Needed:

Let’s say for instance that you offer a range of house-cleaning services. And since you just added junk removal to the list of services offered by your company, you’d like to send a postcard, only discussing the benefits of your junk removal service to anyone that indicated this as their primary need in your inquiry form. In this case you can segment your audience down to just leads interested in junk removal service and automatically send them a postcard that speaks to their main focus.

• Location:

Let’s say for instance that you’re attempting to break into a new market. In this case, you could send a postcard offering a small discount to anyone that indicated that they reside within the area you’re hoping to break into. This could be the perfect formula to get new customers in an area unfamiliar with your business.

Make This Year Your Busiest Yet with Direct Mail Manager – Sign Up Today!

Properly leveraging automated direct mail campaigns has the potential to make this year your best ever. Don’t wait until it’s too late to begin sending. To begin increasing revenue for your home service business, sign up for a Free or Pro Direct Mail Manager account today. Need help? No problem. One of our mailing maestros is more than happy to talk through any of your concerns at your earliest convenience.