Don’t underestimate the impact a direct mail API could have on your ability to attract and retain clientele. Using an automated direct mail platform like Direct Mail Manager to send postcards is easier than you think, too. The multitude of integrations DMM users have access to enable you to conduct all types of campaigns. A few examples of processes you can use Direct Mail Manager to automate include:
Sending Follow Up Customer Satisfaction Postcards
After completing a service visit, many of your competitors are failing to follow-up afterwards. And that’s a shame because this could be particularly instrumental for maintaining the trust of new clientele. By thanking your clients for choosing your company, you could stand out head and shoulders from the competition. But don’t make the mistake of stopping at thanking clients for their business.
Go the extra mile to show your commitment to delivering quality service by including a link to a brief online survey gauging customer satisfaction. By asking your clients what aspects of your business shined brightest, and which areas left room for improvement, you could display a higher level of care than anyone else in your community. And with Direct Mail Manager’s triggered sending capabilities, you can easily ensure your postcards get sent soon after your staff completes service dates. Automating this process also allows you to focus on making sure every other aspect of your home service business meets customer expectations.
Automatically Send Postcards to Contacts Who Aren’t Responding Via Phone or Email
Suppose you’ve got contacts that you can’t seem to get a hold of, regardless of how you’re attempting to connect with them. Considering how many marketing emails we’re faced with nowadays, some of your contacts may find themselves overwhelmed with them. This provides you with the perfect opportunity to diversify your marketing outreach with direct mail. And with Direct Mail Manager’s integrations with platforms like Zapier and Salesforce, you can easily automate postcards to be sent to contacts once a certain amount of emails or phone calls go unanswered.
Suppose you’ve sent several emails to leads or former clients in your database to no avail. In this case you could use Direct Mail Manager’s Salesforce or Zapier integrations to automatically send postcards reinforcing your phone or email message to this audience. The steps are simple. First, just create an audience of these leads and contacts, and then navigate to Zapier to create a Zap that sends your chosen postcard design to that audience of non responsive contacts. This could enable your message to stand out at a much higher degree than emails or phone calls considering how many of each your audience gets nowadays.
Send Seasonal Postcards With Maintenance and Upkeep Advice
The value of serving as a subject matter expert is immense. That’s because you’re providing your audience with news they can use instead of reaching out for the sole purpose of making a transaction. By keeping your community abreast of certain home maintenance threats to avoid as the seasons change, you could quickly separate your home service business from the pack. Here are a few tips for sending seasonal postcards to remember:
- Inform Recipients About Common Threats to Prepare For
Suppose you’re located in the southeast there are new families from across the country that have just moved into your community. In this case, sending postcards with advice on how to handle hurricane season would probably be well appreciated. And if you’re the first to offer this advice, you could be their go-to source for their home service needs for years to come.
- Provide Incentives for Preventative Maintenance
Procrastination is more common than you might think when it comes to fulfilling home service needs. Fortunately, providing this audience with the right offer at the right time could motivate them to take action. To get the procrastinators in your audience to act, including an early bird incentive could do the trick to perfection.
- Encourage Your Audience to Book Service Dates Before They Fill Up
Another way to get audiences to take action is to instill a sense of FOMO. By tapping into your audience’s fear of missing out on getting their home service needs fulfilled, you could wind up with a filling your appointments calendar sooner than you might’ve thought. The best way to do that is by reminding your audience that appointment dates could be gone before they know it if they don’t act fast.
Mail Follow-Up Postcards to Leads From Your Website
Let’s say for instance you’ve got leads that have filled out a form on your website requesting pricing information. But as time passes by, they fail to schedule an appointment. There are a few reasons why that’s the case, but in all likelihood they may just need a reminder. These situations are ideal for leveraging Direct Mail Manager’s automation capabilities. That’s because you can use DMM’s API to connect it directly with your CRM.
Then, all you need to do is decide how long you’d like to wait from the time your lead form has been filled out to send your postcards. And with Direct Mail Manager’s variable data printing capabilities you can personalize your postcards to include key details like the services they inquired about or the price they were quoted. The timing of your postcards, combined with the right amount of personalization could be exactly what it takes to get those leads to schedule appointments. And best of all, you can complete these steps within minutes, meaning you’ll still be able to tend to the rest of your daily responsibilities.
Begin Automating Your Customer Outreach With Direct Mail Manager Today!
Home service businesses just like yours are getting better results from automated direct mail than they set out for. You can join them today by signing up for a Free or Pro Direct Mail Manager account today! Need help? No problem. Our staff of friendly, knowledgeable automated direct mail experts is eager to help you throughout your journey. To get started, sign up for a complimentary demo.
