Developing long-lasting relationships with diners is easier for restaurants that implement loyalty programs than ones that don’t. That’s because these programs deliver valuable customer data you may not otherwise have access to. The impact customer data has on your restaurant marketing efforts is bigger than you might think. Here are some examples of how this data can enhance your marketing results:
Explaining the Importance of Restaurant Loyalty Rewards Program for Improved Marketing Campaign Results
Having insights related to the habits of your diners is the biggest benefit of maintaining a restaurant loyalty rewards program. That’s because this loyalty program helps you store vital details about your audience that you can leverage within your marketing campaigns, including:
- Average Order Amount
- Most Frequently Ordered Items
- Last visit
- Amount of Orders Within a Specific Time Frame
- Birthdays/Anniversaries
- Thanks for Being a Customer
Leveraging these insights has the potential to deliver the marketing campaign results you’ve been hoping for. Here’s some steps on how you can begin maximizing this data in your mailing campaigns.
Restaurant Loyalty Rewards Program Insights Allow Marketers to Easily Send “We Miss You” Postcards to Inactive Customers
Suppose you own a local pizza parlor in a nearby college town and you regularly see a group of intramural athletes stopping in every Thursday around 8pm for a few slices and refreshments. But a few weeks go by and you haven’t seen them. Unfortunately the process of tracking that group down and inviting them back in is nearly impossible, especially considering all the additional work that goes into keeping the pizzeria running. This is exactly the problem that leveraging restaurant loyalty reward program insights in mailing campaigns solves.
If this group of once-loyal diners were a part of a restaurant loyalty program, you’d likely have their contact information after capturing it during the enrollment process. And you’d know how often they came in, what they usually order, along with the frequency of their visits. This data would enable you to send a well-designed postcard that includes a small incentive encouraging them to return. And automating your campaign using Direct Mail Manager allows you to send these postcards within the matter of minutes!
You Can Use Your Restaurant Loyalty Rewards Program Data to Segment Your Audience and Connect With Them Based on Buying Habits
Things change at restaurants faster than some diners can keep up with. Whenever your restaurant adds a new product to the menu, or offers a new promotion, a postcard that informs your diners about these changes can go a long way. But you don’t want to bother your audience with updates that don’t affect their habits. That’s where segmentation comes into play. A few instances of how you can use Direct Mail Manager’s segmentation capabilities to send specific updates to your customers based on their dining habits:
- Product-Based Promotions & Sales:
Suppose you’ve got patrons that order the same item each time they order from your restaurant. If this item was to go on sale, sending them, along with anyone else that’s recently ordered this item a postcard with details about the sale, could get them to visit when they ordinarily didn’t plan to.
- New Menu Additions:
Let’s say for instance that you’ve got a new smoothie available at your ice cream parlor. In this situation, you could create a segment of diners that have othered smoothies in the past, then send them all a postcard inviting them to give it a try while it’s available. This could result in more foot traffic than you originally thought was possible!
- Product Recommendations:
Imagine that you have regulars that consistently visit and order the same items. By using data regarding what customers usually order, you can craft product recommendation postcards that can encourage recipients to come in and try something new whenever they don’t feel like cooking.
You Can Leverage Restaurant Loyalty Rewards Program Insights To Create Highly Personalized Marketing Materials
Imagine that your loyalty program allows members to rack up points as a result of how frequently they visit. And if they accumulate enough points, they’ll receive a free item on their next visit. Whenever these members are close to reaching the next threshold of your restaurant loyalty rewards program, sending a postcard reminding them how close they are to their next free treat could encourage them to order when they originally didn’t plan to. And with Direct Mail Manager’s variable data printing capabilities, you can include details like their names, items that they often order, along with the free giveaway item they’re close to redeeming.
Nowadays, audiences expect their marketing materials to be personalized. And collecting restaurant loyalty program data enables you to leverage your first party data to create campaigns that competitors can’t match. And Direct Mail Manager’s integrations with platforms like Salesforce and Zapier make the process of including your customer data in mailing campaigns simpler than you can imagine!
Conducting a Restaurant Loyalty Program Enables You to Easily Create Campaigns That Resonate With Your Best Customers
The restaurant business is tough, and with competition always lurking fostering a positive relationship with your most loyal diners is a must. And one of the most effective ways to engage with this audience is by displaying gratitude. Don’t underestimate the power of a thank you postcard. Reaching out to your best customers on a special occasion like a birthday, or a holiday simply to thank them for patronizing your business could do wonders for keeping them coming back.
That’s especially true when that thank you postcard is personalized with an offer for them to cash in on one of their favorite meals! Thanks to Direct Mail Manager’s variety of design resources, crafting a well-design thank you postcard doesn’t take long at all. And you can set up a trigger that automatically sends the postcard whenever you’d like, whether it’s after a certain amount of orders has been placed, or after a specific period of time has passed between orders.
Begin Leveraging Your Restaurant Loyalty Rewards Program Insights With Direct Mail Manager Today
Don’t underestimate the impact data from your restaurant loyalty program can have on your bottom line. Leveraging these insights within your marketing efforts is easier than you think when relying on a platform like Direct Mail Manager. To get started on your next campaign, sign up for a free or pro Direct Mail Manager account today!
