What is a Zap? Explaining Zapier and Its Role in Automated Direct Mail Campaigns

Time is one of the biggest barriers preventing marketers from executing direct mail campaigns. Thankfully, there are lots of resources available capable of helping you fully automate your campaigns, saving time in the process. Among the most effective resources for helping you automate tasks related to your direct mail campaigns is Zapier. If you’re unfamiliar with Zapier, or you’re unsure of its role in helping you execute automated direct mail campaigns, sit tight. We’ll provide you with all the insights you’re seeking below.

What is Zapier and How is it Used?

Zapier is a widely used tech tool capable of automating workflows by providing integrations for a variety of web applications. New workflows that are created with Zapier’s integration capabilities are called “Zaps”. And setting up new Zaps, allowing you to automate your direct mail campaigns is easier than you might think. Let’s say you want to automate a mailer to go out whenever someone fills out a form on your website. All you have to do is select your trigger app, which in this case is Salesforce, the program used to build your form. Then, choose your trigger event.

Once you select your trigger event, use the Zap action to select your specific app account you want to use in your Zap. Afterwards, populate the data you want to be used in the action app, which in this case is Direct Mail Manager. This data should include details like names, addresses and any variable data you’d like to include. Next, you can give your Zap a name before publishing it. Once your Zap is published, you’ll be able to automatically send postcards to anyone that fills out a contact form on your site without lifting a finger.

Direct Mail Integration Examples You Can Use Zapier For

Considering how busy your schedule is, you’re likely hoping to keep your to-do list as short as possible. But, you can do that while still taking advantage of everything direct mail automation has to offer. Some examples of workflows you can automate using Direct Mail Manager and Zapier include:


  • Sending Postcards When New Orders are Placed in Shopify

    Say for instance that a new customer just made a purchase on your Shopify store. What better way for them to know how grateful you are for their patronage than by sending a thank you postcard! The fact that you can easily use Zapier to integrate Direct Mail Manager with your Shopify store allows you to thank your new customer without taking away time from your regular daily responsibilities.


  • Send Postcards When Google Spreadsheets Have Been Updated

    Perhaps you’ve been missing data for people you’d like to send mailers to. Imagine getting an order from a lead and receiving their address in the order form. Once the order has been delivered, you can use direct mail to keep customers up-to-date about product announcements, developments and other important details regarding your brand.


  • Automate Follow-Up Responses With Zapier and Direct Mail Manager

    Let’s pretend that you’re an e-commerce retailer with a substantial base of loyal customers. Among those customers, there’s a small segment that hasn’t ordered in the past 90 days. You could use Direct Mail Manager’s integrations with Zapier and CRM programs like Salesforce to automate the sending of a reactivation postcard once customers reach the 90 threshold without placing an order.

Why Zapier Is Essential for Automating Your Direct Mail Campaigns 

Leveraging Direct Mail Manager’s integration with Zapier allows users to accomplish multiple goals at once – increasing efficiency while saving time. Using Zapier to transfer data from your CRM program into Direct Mail Manager allows you to seamlessly execute campaigns without having to worry about things like typos or missing fields preventing you from mailing. Making matters even better is the fact that Zapier is easy for anyone to use. It doesn’t matter if you’re a seasoned software programmer or a complete novice when it comes to technology, you can set up your first Zap in minutes!

Using Zapier also allows you to get the most out of your customer data, along with the marketing software you rely on. Being able to automatically send personalized mailers with the first-party data you collect could have a drastic impact on your bottom line. After all, keeping current customers is more cost-effective than churning them in favor of new ones. Since personalized direct mail campaigns, automated by Direct Mail Manager and Zapier, are proven to be effective for keeping customers engaged, there’s no time like the present to create an account and upload your first mailing list.

direct mail automation

Begin Using Zapier And Direct Mail Manager to Automate Your Marketing Campaigns Today!

Executing your first direct mail campaign with Zapier and Direct Mail Manager is so easy that you’ll regret that you didn’t do it sooner. Get started on your next campaign today by signing up for a free account and uploading your first list today! If you need any assistance with getting your first campaign up and running, one of our direct mail automation experts would be glad to walk you through a free demo at your convenience. The impact that an automated direct mail campaign could have on your business is undeniable. Start harnessing the power of automated direct mail by creating a Direct Mail Manager account today!