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What Role Does Automated Direct Mail Campaigns in Helping Restaurants Boost Revenue?

Make this year the one you finally unlock the potential postcards have on taking your restaurant’s revenue to unseen heights. If you’re new to the world of direct mail marketing, embarking on your first campaign could be daunting. But automating your direct mail campaigns could eliminate most, if not all of the reservations you might have about starting your first mailing campaign. Below you’ll find a few ways conducting a mailing campaign can increase revenue for your restaurant:

Automated Direct Mail Campaigns Enable You to Remain Connected With Offline Audiences

One of the biggest marketing mistakes restaurants make is assuming the entirety of its audience can be reached online. Don’t spend so much time, energy and money on your digital marketing efforts that you neglect people that don’t log onto social media or check their emails daily. Direct mail campaigns are a tried and true solution for keeping your offline audience up to date with your menu, promotions and everything else happening at your restaurant. And automating your mailing campaigns enables you to easily integrate your postcard marketing campaign with additional marketing efforts.

Let’s say for instance that on Instagram influencers have tagged you in photos where your entrees are prominently displayed. Including these images, or reviews from elsewhere on the internet could accomplish multiple goals. First is exposing your offline audience to the content they’re probably not seeing on their own. Additionally, featuring this content on your postcards could entice recipients to pay your restaurant a visit.

Restaurants Can Use Automated Direct Mail Campaigns to Facilitate Reservations & Online Orders

Making it easy for recipients to place an order or make a reservation can go a long way towards boosting revenue at your restaurant. And postcards are a highly effective solution for enabling recipients to place an order or book a reservation within minutes of checking the mailbox. Here’s how:

 

  • Include a QR Code That Takes Recipients to Reservation Booking Site:

 

QR codes can be used for way more than allowing patrons to view menus on their smartphones. QR codes are a great way to capture the attention of recipients of your mailer. And once their attention has been captured, recipients can scan your QR code to check availability for reservations. As an added bonus, QR codes can also be used to track engagement associated with your mailing campaign.

 

  • Include a Specialized Tracking Phone Number for Taking To-Go Orders:

 

Another method for tracking the success of your campaign is to include a campaign-specific phone number on your postcards. If recipients can call that line to place orders, once your campaign ends you’ll be able to see how many orders were placed as a result of your mailing campaign. 

 

  • Showcase Delivery Apps Your Restaurant Can be Found On:

 

The popularity of online delivery apps can’t be overstated. If your restaurant is available on certain delivery apps, including them on your postcards could be what it takes to get people to try your restaurant for the first time. 

What Role Does Automated Direct Mail Campaigns in Helping Restaurants Boost Revenue?

The Low Cost of Direct Mail Campaigns Can Reduce Your Cost Per Customer

Spending less on customer acquisition costs allows you to re-invest into other areas of your restaurant. One of the most common errors businesses of all types make is failing to track customer acquisition costs. To calculate your cost per customer, take the total amount of your marketing spend and divide it by the number of new customers you’ve earned during the course of the campaign. If you’re searching for solutions that are capable of helping you maintain a lower cost-per-customer, look no further than automated direct mail.

That’s because Direct Mail Manager enables you to send postcards for as low as $0.58 per piece. Additionally, resources like our library of direct mail templates and online design tool make it so that you don’t have to account for design costs. Don’t underestimate the ability direct mail has to help you maintain customer acquisition costs. And keep in mind that there’s endless possibilities for how you can reinvest those savings into your restaurant.

Direct Mail Campaigns Deliver Personalization Other Methods Can’t Match

Ensuring that your marketing materials maintain a personal touch is easier said than done. But that’s exactly the problem that automated direct mail campaigns seek to solve. That’s because you can use Direct Mail Manager’s variable data printing capabilities to include personal details like locations, names & menu items on your postcards. Direct mail campaigns also leave audiences with something tangible, like a mini-menu or coupon.

 

And in an era where nearly every restaurant is relying on social media as their sole means of connecting with customers, a mailing campaign could set you apart from competitors in a big way. That’s especially the case if you’re covering your bases by implementing a multichannel marketing strategy. You never know – if someone sees your ad on a social media platform like Instagram, then check their mailbox and find a coupon from your restaurant just a few hours later this could result in them placing an order. And if they enjoy their meal, it could result in your restaurant earning a new loyal patron.

Begin Achieving Better Marketing Results With Direct Mail Manager Today!

Those are just a few of the ways implementing an automated direct mail campaign could result in more revenue for your restaurant. The integrations available to Direct Mail Manager users allow you to leverage your customer data and loyalty program information in a variety of ways. Ultimately, these integrations enable you to achieve your marketing goals without having to spend too much time away from your responsibilities related to your restaurant’s daily operations. 

 

The results your restaurant needs are closer than you think. To begin your journey towards the marketing results you need, sign up for a free or pro Direct Mail Manager account today. If you’ve got questions that need to be answered before signing up, no problem! One of our direct mail experts is eager to speak with you at your earliest convenience.