Making this holiday sales season your best yet doesn’t have to be an expensive or time consuming endeavor. That’s especially the case when you diversify your methods for marketing during the holidays. After all, this is an incredibly busy time of year for your audience. And providing them with multiple opportunities to consume your marketing materials may be the only way to grab their attention. So here are a few methods for combining offline and online marketing strategies with the help of automated direct mail campaigns:
Combining Direct Mail and Digital Marketing Enables You to Get Creative With Your Cross and Upselling Efforts
You can’t have a record-breaking holiday sales season without a strategy for cross and upselling your customers. Fortunately, automated mailing campaigns make the process of cross-selling and upselling customers easier than you can imagine. Suppose a customer purchases an item from your online store, like a charm bracelet. In this case, you could automatically send a postcard thanking the customer for the purchase, while encouraging them to check out the matching necklaces on your site.
And thanks to Direct Mail Manager’s integrations with applications like Zapier and Shopify, triggering postcards to be sent to customers based on past purchases can be done within minutes. The Shopify integration enables you to take advantage of a variety of pre-made mailing sequences. And Zapier enables you to leverage your CRM to implement your mailing campaigns. Designing your postcards is simple, too. That’s because Direct Mail Manager provides users with numerous design resources like a library of free customizable templates, and a native design tool!
By Allowing You to Leverage Your First Party Data to Add a More Personal Touch to Your Marketing Efforts
The customer data that you have stored is among the most powerful weapons available for helping you exceed your holiday sales goals. Creatively leveraging this data enables you to create campaigns that stand out head and shoulders above your competitors. That’s because this data enables you to create highly personalized marketing materials. And that’s exactly what audiences expect nowadays, especially during the holidays.
A few examples of the first party data you can leverage in your mailing campaigns includes past products ordered, name, hometown, age and special occasions like birthdays. Even a personally addressed postcard simply thanking customers for shopping with you during the course of the past year can go a long way. Basically, any of the data you have saved regarding your customers can be used in your mailing campaigns. This goes a long way in separating your campaigns from competitors relying on the “one size fits all” approach.
Direct Mail Automation Enables You to Time Your Mailing Campaigns Around Actions Your Audience Takes Online
No matter the medium, timing is one of the most important aspects of any holiday marketing campaign. Timing your mailing campaigns up with actions your customers take online can make your business come across as more professional. Additionally, sending postcards based on actions taken online enables you to use postcards to nudge them towards buying. A few examples of how this can work include:
- Sending Abandoned Cart Postcards:
Let’s say for instance that you’ve got returning customers who were so happy with their initial purchase that often view your inventory. But they often build a shopping cart just to leave it there for days on end. In these situations, sending a reminder postcard encouraging the recipient to complete their purchase while inventory is still available could be just what it takes to get the job done.
- Welcome to Our Loyalty Program Mailers:
If you’ve got a customer rewards or loyalty program, rewarding your customers for signing up is a must. And one of the best ways to thank them is to send them a postcard with a modest welcome discount upon sign up. You could also send postcards to provide updates regarding how close customers are to their next threshold in your rewards program, too.
- Low Inventory on Recently Viewed Product Postcards:
Imagine that you’ve got a new, popular product that’s dwindling in inventory. In this case your most loyal customers may not have had an opportunity to check it out for themselves. But if you send those loyal customers a postcard encouraging them to check out your new hot item while supplies last, they’d likely appreciate it. And that could go a long way towards keeping them a customer for life!
Sending Postcards can Help Reiterate Your Online Marketing Messaging
Considering how much marketing consumers are faced with during the holiday season, you can’t rely solely on digital marketing to get your message across. A multi-channel approach is a necessity in order for your message to truly break through. Especially when you consider the fact that most of your audience won’t immediately take your desired action. And since many members of your audience are so busy during this time of year, many may not even be able to recall the message they saw online.
Following the message you share online with a postcard, makes it significantly easier for audiences to remember your marketing message. Additionally, it allows them to take your desired actions at their convenience. And if you share things like reviews, photos or testimonials about your product or brand on your postcards, you could answer key questions that your audience has.
Begin Using Direct Mail Manager to Combine Your Online And Offline Marketing Efforts In Time for the Holiday Rush!
Don’t underestimate the power an automated direct mail campaign could have on your holiday sales season. Throughout the nation, businesses just like yours are leveraging Direct Mail Manager to automate mailing campaigns that have delivered stellar results all year long. Yours can be next! To start executing mailing campaigns in time for the holidays, sign up for a Free or Pro Direct Mail Manager account today. If you need help getting started, don’t worry – our support staff would be glad to help you get up and running over a complimentary demo.
