As a non-profit organization, you need every resource available that enables you to make key touchpoints with your audience without taking too much time away from the rest of your responsibilities. The advantages that come with maximizing the use of a direct mail API are undeniable. If you’re unsure of how automating direct mail campaigns can make such a long-lasting impact on your organization, you’re in the right place. We’ll deliver all the insight you need below!
Non Profit Organizations Can Use a Direct Mail API to Easily Send Event Invitations
If your organization has events like golf outings or banquets, automating mailing campaigns is a highly effective way to inform your audience about them. Direct Mail Manager enables you to build anticipation for your events by allowing you to automatically send postcards as your event date approaches. And using the design tool enables you to ensure your artwork contains important details like the RSVP information for your event, along with the time, location and address. Considering how overwhelmed audiences are becoming with email and other forms of communication, relying on direct mail is a great way to ensure your message gets heard.
Suppose you’ve sent an email to everyone in your database to send digital invitations, but you haven’t gotten many responses. There could be a variety of reasons why this is the case, maybe it got caught in a spam filter inadvertently, or perhaps it just got lost in the shuffle. By relying on automated mailing campaigns to send invitations, you’ll increase your chances of getting the responses you need because mailboxes don’t provide as much competition as email inboxes. And as an added bonus, seeing a tangible postcard for an RSVP may remind busy recipients that they only have so much time to respond.
- Re-Engagement:
Are there people in your database you haven’t heard from in a while? Whether its to reconnect with past donors, volunteers or beneficiaries, sending postcards with a quick “we miss you” message could be a great way to recapture their attention. That’s especially the case when you include recap photos.
- Thank You:
For those that do attend, donate towards or volunteer at your event, thanking them is a must. Doing so is easier than you think when relying on a direct mail API, too. That’s because you can design your postcard and implement a trigger that automatically sends it out to all of the attendees a week or so after the event. Providing attendees with a tangible thank you adds a warmer, more personal touch than an email or a text message thanking you.
- Birthdays & Anniversaries:
You don’t have to wait for a special event or fundraiser to reach out to your audience. Touching base with audiences to commemorate a special time in their lives is a tremendous way to foster relationships. Leveraging a direct mail API enables you to send postcards celebrating the birthdays or membership anniversaries, which goes a long way in making your audience feel appreciated.
Direct Mail Enables Audiences to Act At Their Own Convenience
One of the key benefits of providing audiences with a tangible reminder of your non profit organization is that it enables them to read or share it whenever they’re free. When relying on digital channels to get your message across, audiences may be less likely to take the action you want them to since they may not be in position to act. Perhaps they’re just checking emails while waiting in a line or maybe they’re finishing up a lunch break and can’t donate or RSVP. A lot of times, when people see marketing messaging within this context they won’t revisit that message again.
On the other hand, sending a postcard enables audiences to keep it in a prominent place where it remains top of mind and can be easily accessed. Strictly relying on digital communication channels to get your message across makes it more difficult for people to find it once they’re ready to act. An added bonus of relying on a direct mail API for your communications is because audiences can easily share information with other people they know who might be interested. And that could help your donations and attendance at events skyrocket!
You Can Use a Direct Mail API to Share User Generated Content Related to Your Non Profit Organization
It’s not enough to simply talk about the amazing things your nonprofit organization is doing in the world. You need to provide visuals, too. That’s where user generated content comes into play. If you’re unfamiliar with the concept, think of it as content that comes directly from your volunteers or donors. A few examples of how you can leverage it in your campaigns include:
- Reviews and Testimonials:
If you’re changing the lives of the residents in your community, one of the best ways to spread the word about that is by letting those affected do the speaking for you. Asking for reviews or testimonials and including them on your postcards enables you to win the trust of recipients that might be on the fence about making a commitment to your organization.
- Donation and Volunteer Photos:
Since a picture is worth a thousand words, including them on your postcard is a necessity. And showcasing your volunteers and attendees at an event or where a donation goes are perfect illustrations for convincing audiences to donate their time or money with your nonprofit organization.
- Event and Fundraiser Statistics & Recaps:
Sometimes people just need an idea of what they’re getting into before volunteering at an event or making a donation. By providing recaps with photos along with statistics about the impact of your event or fundraiser, you could quickly eliminate any reservations anyone has about helping your organization.
Begin Using a Direct Mail API for Your Non Profit Organization – Sign Up For a Free or Pro DMM Account Today!
If you’re ready to embark on an automated direct mail campaign, now’s the time to create a Free or Pro Direct Mail Manager account so you can begin sending. If you’ve still got questions you need answers to prior to starting your campaign, one of our direct mail specialists would be glad to talk through them with you at your earliest convenience. Your audience is waiting to hear from you!
