Getting the year off to a strong start has the potential to give you the momentum needed to carry you through the year. And if you’re on the search for methods capable of helping you begin your year on the right note, look no further than automated direct mail. There are numerous ways that automated direct mail campaigns can help realtors kickstart the year on a winning note. We’ll provide you with all the details you need when it comes to leveraging automated direct mail for a hot start to the new year below!
Rely on Integrations To Restart Dormant Conversations
The onset of the holidays likely results in lots of promising conversations coming to a halt. But that doesn’t mean the parties you had those conversations with are no longer interested in purchasing a home. In reality, they probably got caught up in the hustle and bustle of the holiday season and just need to be reminded that it’s time to revisit your prior conversations. Fortunately, that’s the exact situation that can be resolved using an automated direct mail platform.
Direct Mail Manager’s segmentation capabilities enable you to easily create and mail segments of your audience. So let’s say for instance that you’ve got a handful of warm leads that you’ve had promising conversations with that you’d like to re-engage at the top of the year. In this case, you can integrate your CRM with Direct Mail Manager using Zapier to create a segment of leads that you haven’t heard from in 60 days. Then, you can automatically send this audience a postcard on a day of your choice or once a certain inactivity threshold has been reached.
Use Your First Party Data to Re-Connect With Lapsed Customers
You won’t know if your past customers will be ready to re-enter the market, unless you ask. But connecting with each of your past customers individually isn’t very practical. That’s where a variety of Direct Mail Manager’s key capabilities come into play. Segmenting and automatically mailing lapsed leads is just the tip of the iceberg. Direct Mail Manager also enables you to include your first party data in your campaigns to help your mailers stand out more.
Here are a few examples of how you can leverage customer data in your upcoming campaigns:
- Price Range(s):
Let’s say for instance that you’ve got customers that once indicated interest in a particular price range. If you’ve got inventory within this price range, you can include Google Street View images of those homes to get recipients thinking about buying. And using Direct Mail Manager’s variable data printing capabilities, you can easily reference the price range you’re referencing in your postcards too.
- Needs:
Suppose you’ve got past customers that have informed you that they’d only be interested in a one bedroom, single family home. In this case, you could provide an inventory update featuring all of your available homes that meets their expectations. Seeing the new options available to your past customers could be just what it takes to get this audience to consider buying from you again.
- Location:
And in some cases, your past customers may have indicated interest in owning a home in a specific city. When new buying opportunities arise in exclusive markets, providing a personalized update to past customers that had to purchase elsewhere is a great way to maintain a good rapport. Considering how busy your past customers are, these sorts of updates would likely be greatly appreciated.
Enable Recipients to Quickly Schedule a Meeting With You Upon Receiving Your Postcard
Another key to starting your year on the right foot is to simplify the process of taking the next steps. Imagine creating a process so seamless that recipients are able to begin the process of buying a home directly from the postcard you send. You can create a campaign that does exactly that by leveraging the following resources:
- QR Codes:
If you include a QR code on your postcard, you’ll accomplish multiple goals. First is capturing the attention of your recipients. Additionally, you can make the landing page for your QR code your meeting scheduling page on your website. This enables recipients to get the ball rolling on the buying process in the matter of seconds.
- Unique Phone Number:
Including a phone number on your postcard that’s associated exclusively with your automated direct mail campaign also accomplishes multiple goals. The first is enabling you to track how many phone calls you received related to your mailing campaign. If this phone line is kept clear so that it can only be used to schedule consultations, that drastically cuts down the amount of time it takes recipients to pick your brain.
- Campaign-Specific URL:
Including a link to your website on your postcards is one thing. But you can take it one step further by including a link directly to a page where recipients can request more information. This eliminates the odds of recipients failing to find the appropriate page on your website.
Use Automated Direct Mail to Showcase Customer Feedback
In most cases these days, your audience will need to read reviews about your service before allowing you to help them buy or sell their home. But the last thing you’d want is for recipients to be captivated by the reviews of a competitor. By including your best reviews directly on your postcards, you can avoid that situation entirely. Additionally, featuring reviews directly on your postcards can help speed up the decision making process.
After all, your customers are eager to hear what other buyers have to say about your services. Prioritizing their voices within your marketing efforts helps differentiate your brand, too. A few ratings or reviews, combined with a captivating design and a winning call-to-action could be the ideal formula for campaign success.
Begin Your New Year Strong With Direct Mail Manager – Sign Up Today!
As the new year approaches, now is the perfect time to begin leveraging the benefits of automated direct mail. If you’ve got questions about getting started, request a complimentary demo today to get them answered. Your audience is waiting to hear from you. To begin mailing, sign up for a free or pro Direct Mail Manager account today!
