Whether you’re hoping to sign up more volunteers for an upcoming event, or you’re hoping to boost donations, automated direct mail can place you on the fast track to accomplishing your goals. If you’ve never used automated direct mail campaigns to advance the cause of your non-profit, you’re missing out. There are all types of creative ways you can leverage a direct mail API to implement campaigns capable of exceeding your goals. Below, you’ll find some campaign ideas you can implement using a direct mail API.
Why Choose Direct Mail Manager for Nonprofit Direct Mail Campaigns?
There’s an overwhelming amount of automated direct mail platforms available to choose from. Here’s what makes Direct Mail Manager the best choice for your next non-profit mailing campaign:
- Non Profit Postage:
If your non-profit receives a discounted mailing rate from the USPS, you can use Direct Mail Manager to send at that preferred pricing. The first step is to request to have the non-profit verification interfaced to be turned on for your account. Once verified, you’ll have access to non-profit posting as an option, along with the rest of our postage selection.
- Variable Data Printing Capabilities:
You can’t overstate the importance of personalization within your marketing materials. Since audiences expect their marketing materials, leveraging Direct Mail Manager’s variable data printing capabilities enables you to include any of the first party data you have saved within your marketing campaigns. The ability to include donation amounts, event names, and more adds a level of personalization to your campaigns that can’t be matched.
- Multiple Design Resources:
Design shouldn’t be an obstacle preventing you from capitalizing on the benefits of automated direct mail. That’s why Direct Mail Manager provides users with multiple free and easy-to-use design resources, like a library of free templates and an online design tool.
Now that you’re aware of what separates Direct Mail Manager apart from competing platforms, let’s dive into some campaign ideas you can implement with Direct Mail Manager!
Gift Matching Campaigns
Suppose you’re planning a campaign that aims to boost giving through matching gifts. You can use postcards to facilitate donations in a few different ways. First is by including a donation amount that recipients have previously donated at. Or if you’re sending postcards to first-time donors, a donation amount most donors start out with. Then you can include a QR code that recipients can scan which can take them to your site where they can make donations.
Invitations for Volunteer & Church Events
Increasing turnout at events is another goal you can accomplish using Direct Mail Manager. Imagine that you’ve gained an influx of new visitors at your church for Easter Sunday services. In this case, you could use Direct Mail Manager to automatically send postcards to those new members a few days after the service expressing that you enjoyed seeing them and you look forward to seeing them at another service in the near future.
Donor Newsletter Campaigns
Suppose one of the points of pride for your non-profit organization is your e-mail newsletter. If that’s the case for your organization, providing your audience with a tangible newsletter via direct mail could have an even bigger impact than your online newsletter. And by providing your audience with a tangible newsletter, you’re more likely to capture the attention of recipients than by solely relying on email.
Volunteer Recruitment Campaigns
If you’re in need of volunteers for an upcoming event, here are a few reasons why automated direct mail is the ideal recruitment tool:
- Follow Up With Past Volunteers:
Direct Mail Manager’s ability to integrate with planning center, salesforce and other relationship management tools, allows you to easily reconnect with volunteers from past events. And Direct Mail Manager’s variable data printing capabilities allow you to reference previous events recipients may have volunteered at could go a long way towards encouraging recipients to sign up to volunteer.
- Upload a Mailing List of Potential Volunteers:
Let’s say for instance that you’ve got an ongoing spreadsheet of event volunteers from past events. In this case, you can upload this list into your direct mail manager account to send postcards that inform them about your upcoming volunteer events allowing recipients to check their schedules and sign up to volunteer on your website if they’re able to help.
- Automatically Send Postcards to People That Have Indicated Interest in Volunteering Online:
Pretend that you’ve got a page on your website that encourages people to sign up to volunteer at events. In this case, relying on Direct Mail Manager enables you to automatically send volunteers a postcard as soon as their contact information has been saved to your database.
Impact Stories
Many of your donors would be eager to read about the impact their donation makes. After a donation drive wraps up, providing donors with an update in the form of an impact story could be a great way to encourage recipients to continue donating in the future. And Direct Mail Manager’s automation capabilities allow you to send those postcards out after a defined period of time. This ensures that you’re able to continue handling the rest of your responsibilities while following up with donors to let them know about the difference their donation has made.
Giving Milestone Achieved
Another method for using automated direct mail campaigns for keeping donors engaged with your non-profit is by keeping them up to date on giving milestones. A few touchpoints you could make include:
- Creating and Automatically Sending Postcards Informing Donors That They’re On the Verge of Achieving a Milestone
Many of your regular donors would be eager to donate upon finding out that they’re close to achieving a giving milestone. Sending a postcard informing them of how much more they need to donate prior to reaching the next giving milestone could be just what it takes to earn another donation. That’s especially true if there’s a thank you gift involved!
- Inform Donors About the Benefits of Reaching Their Next Milestone
You may have people in your database that have only made one or two donations over the years. For these donors, informing them about the benefits of reaching giving milestones could be just what it takes to increase their involvement in your non-profit.
- Let Recipients Know About the Impact They’re Having by Achieving Giving Milestones
Providing an update informing recipients about how reaching giving milestones changes lives is a must. After all, an update informing your donors about how many mouths they helped feed could brighten their days enough for them to consider ramping up their involvement.
Begin Sending Non Profit Direct Mail Campaigns With a Direct Mail Manager Membership
Getting your first automated direct mail campaign off the ground is likely easier than you think. To get started, sign up for a Free or Pro Direct Mail Manager account today. Need help? No problem! One of our friendly, knowledgeable automated mailing specialists will eagerly answer any questions you have about getting started.
