Don’t fall into the trap of believing that direct mail is a thing of the past. The ability to integrate Direct Mail Manager with a variety of other applications has gone a long way towards bringing direct mail into the 2020s. If you’re not aware of how big of an impact certain integrations can have on the outcome of your marketing campaigns, you’re in the right place. Below, we’ll give you all the insights necessary for maximizing the direct mail integrations Direct Mail Manager provides.
Zapier Integration Explained
If you’re unfamiliar with Zapier, think about it as a link between your CRM and another app, which in this case is Direct Mail Manager. You can use Zapier to bring your data into Direct Mail Manager to automatically mail recipients based on thresholds they’ve met or triggers they’ve initiated. One of the benefits of relying on Zapier for your mailing campaigns is that you can use it to build out your campaign, which entails identifying thresholds that result in them receiving a postcard from you. Keep in mind that conducting campaigns with Zapier still means you’ll need a Direct Mail Manager account to design and finalize your artwork.
Direct Mail Manager’s Integration With Salesforce
Using Salesforce as your CRM allows you to take advantage of a direct integration with Direct Mail Manager. That means once you build a list in Salesforce, you’ll be able to locate it after navigating to your DMM dashboard. This enables you to plan campaigns towards specific audiences without a hitch.
Shopify+Direct Mail Integration Capabilities & Features
For ecommerce retailers with a Shopify store, Direct Mail Manager’s integration with Shopify is a complete gamechanger. That’s because users have access to a variety of ready-made mailing sequences for kickstarting your first campaign. You can even select the artwork you’d like to use in your campaigns directly from the Shopify app. The Shopify integration also allows you to build your own mailing segments based on the customer data you have stored.
Best Use Cases for Automating Campaigns With Zapier
Now that you’re up to speed on the different integrations offered by Direct Mail manager, it’s time to determine which is best for your next campaign. Below you’ll find a few situations that Zapier’s integration with Direct Mail Manager would be perfect for, including:
- No Formal CRM Solution Available:
If you’re not at the point where a full CRM solution is in the cards, don’t worry. This makes Zapier the perfect solution for implementing mailing campaigns because you can use Google Sheets to manage your data. Since Zapier can analyze the data on Google Sheets, you can tell it to send postcards to contacts based on changes that are made to that spreadsheet.
- Form Completion Follow-Ups:
Suppose you’re using a platform like Unbounce to accept form submissions. In this case, once you receive the submission and enter the data from it onto a spreadsheet, you can use Zapier to send a follow up communication in the form of a postcard or letter. This is perfect for nudging dormant leads down your sales funnel.
- One-Off Mailing Communications:
Suppose there’s an annual event on the horizon that you’re responsible for increasing turnout at. As attendees begin signing up, you could send reminder postcards to anyone that’s provided their information. And since you can save any of your campaigns, you could save yourself some valuable time by using the same sequence for next year’s event.
Best Use Cases for Automating Campaigns With Direct Mail Manager’s Salesforce Integration
Ultimately the goal of Direct Mail Manager’s integrations is to enable users to conduct highly sophisticated marketing campaigns within the matter of minutes. A few ways Direct Mail Manager’s integration with Salesforce enhances your marketing efforts include helping you in the following ways:
- Industry-Based Campaigns:
Suppose your goal is to earn more clientele from within the home improvement industry. In this case, you could create a report containing all of your home improvement leads then build a mailing list with these contacts. Afterwards, you can log into Direct Mail Manager to finalize the timing and design of your campaign. Being able to provide audiences with tangible marketing collateral that addresses specific concerns could be just what it takes to increase conversions.
- For Sharing Promotions With Specific Customers and Leads:
Let’s say for instance that you’d like to reward your best customers with a postcard offering a discount on their next order. Once you’ve identified the customers you’d like to share the promotion with and you’ve built your mailing list, you can design and send your postcards.
- To Share Product-Specific Updates & Promos:
If you’ve got dwindling inventory, informing customers in the form of a postcard is a great way to use FOMO (Fear of Missing Out) to nudge them into making another purchase. Once you’ve built your mailing list based on people that have purchased the product that’s running out of stock, it’s time to navigate to Direct Mail Manager to finalize the timing and design of your postcard marketing campaign.
Best Use Cases for Leveraging Shopify’s Direct Mail Integration Software
Relying on Shopify’s integration with Direct Mail Manager gives ecommerce retailers the ability to leverage postcard marketing campaigns to reduce customer churn rates. Additionally, this integration simplifies the process of combining direct mail with your digital marketing efforts. And it’s so easy to use that it enables users to execute their campaigns without neglecting other responsibilities related to their store.
- Thank You for Shopping With Us:
Don’t make the mistake of only reaching out to your customers to ask for a sale. A “thank you” postcard could result in more repeat business than you might think. And Shopify’s ready-made bounce-back campaigns provide the perfect template for you to thank customers for their last purchase, while encouraging them to come back soon.
- Customer Reactivation Campaigns:
Sending postcards to each customer that makes a purchase only to go missing for an undetermined amount of time is a daunting, if not impossible task. But Shopify’s pre-made reactivation campaigns enable users to craft messaging expressing how much they’re missed without removing you from the rest of your responsibilities for too long. This enables even the smallest Shopify stores to conduct marketing campaigns on the same level as the biggest players in the game.
- Segments & Segment Templates:
Since Shopify saves all of your customer data, you can use those insights to create custom segments. And Shopify makes building these segments simple by providing you with a variety of templates to work with. To fine-tune those segments, you can use filters to ensure your campaign only reaches the customers and leads your message resonates with. This enables you to think outside of the box when it comes to opportunities for connecting with your audience.
Begin Leveraging Direct Mail Software Integrations With a Direct Mail Manager Membership
Making the most out of Direct Mail Manager’s integrations has the potential to completely transform the way you approach marketing for your business. Our team of direct mail experts is eager to talk through any questions or concerns you might have about getting started, too. But if you’re ready to dive head first into your first campaign, sign up for a Free or Pro Direct Mail Manager account today. Doing so is the first step in building lasting connections with members of your audience.
