Just because a once-familiar shopper hasn’t purchased from your store in a while, it doesn’t mean they’re a lost cause. The reality is that you might need to rethink your methods for connecting with them. Since direct mail provides audiences with the convenience of allowing recipients to take in your marketing message on their own time, it’s an ideal solution for reconnecting with dormant customers. Here are a few more reasons why automated direct mail campaigns are capable of helping you reconnect with inactive customers:
Automated Direct Mail Campaigns Allow Customers to Quickly and Easily Navigate to Specific Product Pages
Logging on and making a purchase online is easier said than done. Considering how busy the worldwide web is nowadays, you can’t expect customers to complete a purchase without some help. That’s where your postcard enters the picture. By including a QR code or a link to a specific product on your website, the odds of recipients getting distracted by other pages on your site or by their personal notifications decreases dramatically. Another benefit of including a unique URL or QR code onto your postcards is the tracking insights you’ll receive at the conclusion of your campaign.
These insights are instrumental for making adjustments and course corrections on future campaigns. A QR code, combined with an eye-catching design has the potential to make your engagement skyrocket. Keep in mind that it’s not every day you receive a mail piece that allows you to learn about your favorite product within seconds. And that’s what makes mailing campaigns one of the most effective methods for re-engaging your dormant customers.
You Can Use Automated Direct Mail to Implement a Variety of Triggers for Automatically Mailing Postcards
One of the biggest concerns regarding sending ecommerce postcards is how time-consuming doing so may get. The automation capabilities Direct Mail Manager brings to the table completely eliminates those concerns. Here’s how you can use our Shopify integration to implement automated postcard marketing campaigns:
- Abandoned Cart:
Let’s say for instance that you’ve got shoppers that have items picked out and ready for purchase. The problem is it’s been days since they’ve been back onto your site to checkout. By taking advantage of Shopify’s Direct Mail Manager integration, you can build a sequence that automatically sends postcards to anyone who’s left their cart abandoned for a week, or however long you specify. This ensures that you’ll do the work necessary to maintain connections with this audience without neglecting your regular responsibilities.
- Extended Inactivity:
Suppose you’ve got loyal customers you haven’t heard from in months. In this case, automatically sending this audience a postcard once the 6 month threshold has been reached could be just what it takes to get this audience to rediscover your brand. And our integration with Shopify enables you to implement this campaign within minutes.
- Thank you & Please Return Soon:
A little gratitude goes a long way. But sending a thank-you postcard encouraging recipients to return again soon isn’t very practical. Fortunately, Direct Mail Manager’s integration with Shopify enables you to quickly and easily share your gratitude in the form of a post order fulfillment postcard.
Direct Mail Answers Key Questions Regarding Your Brand and Products
A lack of clarity around certain products you’ve got in stock could be a key reason why once-loyal customers have gone dormant. That’s why keeping them in the loop regarding everything you’re offering is a must for keeping them engaged. A few ways you can use automated mailing campaigns to answer the questions preventing customers from making purchases include:
- Sending Product Announcement Postcards:
Don’t assume that your audience is keeping close tabs on the goods you’re offering them. Considering how busy your customers are, along with how many shopping choices they have, you have to go above and beyond to keep them up to date on your product catalogue. Being proactive and sending postcards showcasing your new products could be just what it takes to re-engage inactive customers.
- Providing Pricing Updates & Sales:
For some of your lapsed customers, the reality is that funds have tightened up since they were last able to support your business. And if there are questions about whether or not your products fit into their budget, the answer for cash-strapped customers is to avoid making purchases. The fact is, they may eagerly make another purchase if you provide the incentive of a small discount. Sending a postcard including a discount code could be the key to getting recipients to make another purchase.
- Sharing Ratings & Reviews:
Customers generally make researching ratings and reviews a part of their buying process. By including customer reviews onto your postcards, you could answer some key questions they have about making a purchase. Additionally, you’ll avoid recipients being swayed by the positive reviews a competitor might have.
Direct Mail Enables You to Leverage Variable Data Printing Capabilities to Personalize Your Outreach
You can’t overlook the importance of personalization within your marketing outreach nowadays. That’s because most audiences expect the marketing outreach they receive to contain at least some degree of personalization. What you may not realize about Direct Mail Manager’s integrations with platforms like Zapier, Shopify and Salesforce is that they allow you to leverage any of the first-party data you collect within your marketing campaigns. This enables you to get creative with how you personalize your campaigns.
For instance, you can use Direct Mail Manager’s variable data printing capabilities to reference specific products that lapsed customers have previously purchased. Or in a “we miss you” postcard, can include the date of the last purchase that was made by the customer you’re mailing. You can even include an image of the purchase the customer last made in your postcards. Truly, the possibilities for how you strengthen connections with customers through personalization are endless.
Begin Mailing Your Dormant Ecommerce Customers With Direct Mail Manager Today!
Diversifying your marketing efforts with mailing campaigns has the potential to build stronger connections than ever with your customers. And you don’t have to begin your journey with automated direct mail alone. Our team of mailing experts will gladly answer any of the questions you have about getting started. To begin reminding customers about what initially attracted them to your brand, sign up for a Free or Pro Direct Mail Manager account today!
