If you’re curious about how you can make this upcoming year your best sales year ever, you’re in the right place. There are more resources than you think available that are capable of helping you increase your sales. And right at the top of the list of proven resources for increasing sales is automated direct mail campaigns. Below you’ll find some of the key reasons why automated direct mail campaigns are essential for growing yearly ecommerce sales:

Leverage Direct Mail Manager’s Shopify Integration to Create and Engage Different Segments

There are probably numerous customers and leads you’d like to follow up with. In these situations, Direct Mail Manager’s integrations can make the process of segmenting and reaching your audience easier than you can imagine. These integrations include:

• Shopify:

If you rely on Shopify to operate your e-commerce store, you’re in luck. That’s because Direct Mail Manager’s integration with Shopify enables you to implement a variety of campaigns directly from your storefront. And these pre-made campaigns enable you to connect with your desired segment with a message that resonates with them within minutes.

• Salesforce:

Of course, not every e-commerce retailer relies on Shopify. As one of the most widely used customer relationship management resources, Direct Mail Manager’s Salesforce integration also enables you to craft and reach segments of your audience with an automated mailing campaign. To integrate Direct Mail Manager with your Salesforce account, you’ll need to start by accessing the API docs in your account.

• Zapier:

If you don’t use Shopify or Salesforce, you can still rely on Direct Mail Manager to automate your mailing campaigns. That’s because our Zapier integration enables you to connect Direct Mail Manager with the customer relationship management tool of your choice. To use Zapier to mail your audience, you can log into Zapier and create a Zap detailing the objective of your mailer, along with the audience and when you’d like for your postcard to be sent.

Personalize Your Mailing Campaigns to Reference Previously Purchased Products

Direct Mail Manager’s integrations also enable you to get creative with your usage of first-party data. Your first-party data entails customer details like their favorite products, important dates in their lives, where they live and more. Leveraging these insights in your mailing campaigns can be essential in helping your message stand out from the crowd. After all, your audience is being inundated with marketing materials nowadays.

That means you need to take every necessary step to ensure your marketing materials capture the attention of your audience. That’s especially the case considering the fact that most people nowadays expect some degree of personalization within the marketing they receive. Let’s say for instance that you receive a postcard from a retailer that informs you that a product you’ve ordered recently just got restocked in time for the holidays. Odds are that this type of marketing collateral would grab your attention well before a generic, “one-size-fits all” postcard.

Showcase User Generated Content in Your Postcards

Another key to exceeding your year over year sales goals is by leveraging user generated content (UGC). Content related to your brand that comes directly from customers is known as user generated content. A few UGC examples you can leverage in your automated direct mail campaign include:

• Customer Photos:

Including stock photos in your marketing materials may not cut it. That’s where customer photos come into play. Suppose you’ve got images of customers wearing your products or using your services. Since a picture is worth a thousand words, including them in your postcards could be just what it takes to convince new leads to give you a chance. 

• Product Reviews:

The reality is that most people won’t consider buying from your e-commerce site until they’ve had a chance to read reviews from other customers. By including your high reviews directly on your postcards, you’ll be aiding your customers along a pivotal step in their buying journey. Additionally, you’ll be answering key product questions which could result in customers buying shortly after getting your postcard.

• Awards & Recognition:

If your customers have helped you achieve industry awards or certifications that competitors have yet to attain, showcase those awards on your postcards! Doing so could go a long way towards breaking down barriers preventing leads from buying from your brand.

Use Your Postcards to Facilitate the Order Process

Making the process of ordering products from your ecommerce site as frictionless as possible is a must. And you can use your postcards to facilitate the buying process for recipients. All it takes is including a custom, campaign-specific URL or a QR code on your postcard. Then, recipients will be able to buy within moments of receiving your postcard.

And as an added bonus, leveraging either of these methods provides you with valuable tracking insights, too. For instance, suppose you include a QR code on your mail piece and it gets dozens of scans. In this case, you’ll be able to revisit your campaign to examine everything you did right to warrant the results you got so you can achieve similar results on future campaigns. Failing to track the results of your mailing campaign is among the biggest mistakes you could make. Without proper tracking, you’ll never be able to properly gauge the success of your campaign.

Begin This Upcoming Year Your Best Sales Year Yet With Direct Mail Manager!

Don’t underestimate the impact direct mail could have on your ability to boost your year over year profits. Providing your audience with the right message at the right time on a well-designed postcard could create connections that bring you more life long customers than you could’ve ever hoped for. E-commerce retailers all over are leveraging automated direct mail campaigns to bring in more revenue. You can request a free consultation with a direct mail expert today to get your questions answered. And if you’re ready to embark on your next campaign, sign up for a Free or Pro Direct Mail Manager account today!